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About us
High quality craftmanship
With over 25 years of experience, we have crafted thousands of strategic discovery process that enables us to peel back the layers which enable us to understand, connect, represent and dominate your market. Because we know just how hard it is to get the size, color and even the garment right in the fashion.
The planet and your conscience will thank you. To help stem the flow of plastic into the ocean, we have committed to eliminating single-use plastic from th product range and food outlets by 2020.
Our Philosophy
Our mission is to help others enjoy their time in the countryside by producing clothing that will enhance their experience. To do this, we pay meticulous attention to detail in every stage of design and use premium quality materials. The result? Product features that make a real difference, excellent fit, and enduring comfort.
We don't just understand the country way of life – we live and breathe it every day. It is our sanctuary and we care deeply about it. It has shaped who we are. From the people to the landscapes and the wildlife to the weather, we know that it is a way of life like no other – one that is worth celebrating, protecting, and fighting for.
Guardianship
We are committed to supporting the conservation and sustainable management of the countryside for future generations, and we recognise the positive role that fieldsports play in supporting a rich and diverse array of wildlife. Be it storytelling and raising awareness or fundraising campaigns, there are so many practices, projects and initiatives out there that we want to help.
Staying true to our roots
We know that, for many people, fieldsports are far more than hobbies or pastimes – they're about bringing people together and closer to nature, and spending time in the great outdoors with the prospect of something for the table at the end of the day. The idea for Country's very first product was conceived on a day's shooting, and we won't ever forget that. Country pursuits are part of our DNA.